The Recession-Proof Power Summit
Unlocking the Secrets to 7-Figure Success in the Professional Service Industry in Any Economic Climate
In this event, you will:
Get your hands on the essential skills and tools you really need to navigate through any economic situation and meet your profit goals. And guess what? It’s all packed into one amazing event!
Event starts in:
What
2-day virtual event for professional service companies: Law firms, consultants, financial advisors, etc.
When
July 12th-13th Starting
9:00 am – 1:30 pm
EST Both Days
Why
Because you’ll get the step-by-step guide in key areas like Sales, Operations, and Human Resources that’ll revamp your business in ways you wouldn’t believe.
Why is Hite Digital the top choice for
Professional Service Companies
Companies served
Offices in the US
In the Inc.5000 list
Why you shouldn’t miss The Recession-Proof Summit:
Perhaps you’re noticing it with cash-flow problems? Customers are spending less and less on “non-essentials” because they’re afraid. We all are seeing the same thing: spiking inflation, massive layoffs. No wonder it’s becoming more and more difficult for our clients to open their wallets.
And on top of it all:
We’ve rallied an elite group of industry mavens under one banner because I want you to absorb and implement their game-changing strategies, empowering you to wrestle any economic climate into submission and outpace every competitor who dares to step in your path.
I’m Jeff Zelaya, the VP of Demand Generation at Hite Digital, the agency known as the “Chick-fil-a of Marketing Agencies”. When it comes to corporate strategic direction and overall business growth, I’m the go-to guy. At Hite, we’re on a mission to make a real impact in people’s lives, empowering them to smash their goals, just like we’re striving to do with this incredible Summit.
But listen up, Hite is more than just numbers and pats on the back. We’re all about rollin’ up our sleeves, getting down to business, and nurturing success. Our exceptional team, our rockstar partners, and of course, our cherished clients—they’re the backbone of what we do. Digital marketing? That’s our bread and butter. Empowering people? It’s the fuel that keeps our engines revving. So buckle up, my friend, because at Hite, we’re on a mission to turn dreams into reality, and we won’t stop until we’ve knocked it out of the park together.
I’ll be at the helm of this summit, spearheading the conversations with each speaker to ensure we delve into the most current trends impacting the professional service industry.
We’ll explore:
Step up and stake your claim in this dynamic landscape.
Our Speakers have been featured on
Day 01 July 12
Itinerary | Eastern Time
9:05 - Juan P. Gonzalez
“Talent Matters: Addressing Today’s Professional Services Industry Imperatives”9:55 am - Jeff Zelaya
“Building your Personal Brand”10:45 am - Meridith Powell
“THRIVE: Turn Uncertainty Into Your Competitive Advantage”11:35 am - Jeff Bajorek
“Unlocking Your Sales Superpower”
12:25 Pm - Shawn Cook
“MMM MMM Good Selling”
Day 02 July 13
Itinerary | Eastern Time
9:05 AM - Emma Liger Zelaya
“Market Disruption – Will you be in the red or black?”9:55 am - Liz Wendling
“Convert More Prospects Into Clients: How To Sell Your Services And Get Hired On The Spot”10:45 am - Matthew Pollard
“The Introvert’s Edge”
11:35 am - Kevin Lao
“Handling Objections with Empathy”
12:25 Pm - Dolores Stevens
“How to Get Unstuck And Unlock Creativity”
Learn from industry experts who will craft a winning game plan for you:

Jeff Zelaya
Hite Digital

Liz Wendling

Juan Pablo Gonzalez
Korn Ferry

Jeff Bajorek
Advisor and Coach

Shawn Cook
Octane11

Kevin Lao
MNTN (Mountain)

Meridith Elliott
MotionFirst

Emma Liger Z. - CPA
Liger Zelaya Advisory

Matthew Pollard

Dolores Stevens
FAQs
How can I know if this is right for me?
Is this an online or in-person event?
Where will this take place?
Will I receive support if I encounter obstacles?
Is there a money-back guarantee?

Liz Wendling
Sales Coach For Service-Based Professionals
Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books.
Liz is driven by the mantra, It’s not WHAT you sell, it’s HOW you sell that matters. Liz understands the sales challenges that service professionals face when selling their services in today’s competitive environment and shows them how to make a profound difference in their sales approach, language, and process —online and offline.

Juan Pablo Gonzalez
Senior Partner Professional Services
Senior Client Partner and Korn Ferry’s Industry Sector Leader for Professional, Business, and IT Services, leverages his extensive experience as a consultant, executive, and board member to assist top organizations in addressing growth and execution priorities. With over 25 years of expertise in organization strategy, planning, human resources, talent strategy, and performance measurement, González is a sought-after speaker and author on strategy and talent.

Jeff Bajorek
Sales Trainer, Advisor and Coach
Jeff Bajorek is a consultant, trainer, and coach who helps salespeople uncover the truth about what’s holding them back and empowers them with the tools that enable their best work. His mission is to help you Rethink The Way You Sell, because you never sell better than when you Sell Like You.
Jeff lives outside of Detroit, Michigan with his wife and two children. When he’s not working, you can find him playing golf, cooking, or training at Orangetheory.

Shawn Cook
Vice President of New Business Direct Sales.
Shawn Cook is a seasoned sales leadership professional with 38 years experience building, developing, leading, managing and coaching high-performance sales organizations at companies like Vocus/Cision, Eloqua/Oracle, TrackMaven/Skyword, Triblio/Foundry and RollWorks a division of NextRoll.
Shawn’s career includes working in SAAS technology in healthcare, K12 & Higher Ed , publishing, automation, big data, analytics and MarTech.

Jeff Zelaya
VP of Demand Generation Hite Digital
Jeff Zelaya is the VP of Demand Generation for Hite Digital an international full service marketing agency with over 150 team members. As part of the executive leadership team – Jeff is responsible for driving global strategic growth initiatives and providing guidance on overall business growth. Jeff has over 15 years of experience in developing high-performance marketing and sales teams for fast growing startups and ad agencies. Under Jeff’s leadership Hite Digital has expanded to 20 locations since launching in December of 2020. He’s a frequent guest speaker at marketing conferences and considered a leading expert on the topic of LinkedIn for business development.

Kevin Lao
Managing Vice President MNTN
Kevin Lao is currently Managing Vice President at MNTN (Mountain) leading front-line sales teams in the connected TV advertising space.
Kevin believes that lifting up people and building a positive culture and process to support them is critical to scalable sales success. Before joining MNTN, Kevin spent 12+ years working with and leading sales teams at Google and LinkedIn. Born and raised in Detroit, Michigan, Kevin holds a BA in Marketing Management from Wayne State University.

Meridith Elliott
Business Motivational Speaker
CEO of MotionFirst, Meridith is a distinguished Researcher, Award-Winning Author, and Hall of Fame Speaker. Her company is dedicated to empowering organizations, professionals, and entrepreneurs to transform uncertainty into a competitive advantage. Powell is renowned for creating the THRIVE SYSTEM, an extensively researched and proven methodology that addresses the primary challenge confronting businesses today: achieving success amidst a constantly shifting and uncertain marketplace.

Emma Liger Z. – CPA
Owner – Tax Financial Advisor
Emma Liger Zelaya is a tax advisor with over 15 years of experience working with Fortune 100 companies on financial and tax planning strategies. Her specialty includes forecasting, business valuation, buy and sell strategies, company restructuring, and implementing tax-efficient structures.

Matthew Pollard
Founder – Rapid Growth® Coach
Globally recognized consultant, speaker, blogger, author, coach, and serial entrepreneur, with five multi-million-dollar business success stories under his belt, all before the age of 30. As the founder and CEO of Rapid Growth, LLC, Matthew is committed to delivering maximum ROI for businesses of all sizes. His client list mainly includes multiple Fortune 500 companies, but his true passion lies in assisting small business owners get on a clear path to Rapid Growth. Recognized as “the real deal” by Forbes, his transformative methods have already benefitted over 3500 businesses.

Dolores Stevens
Leadership Coach & Consultant
Conscious Leadership coach and facilitator with a wealth of startup leadership experience. Her clients value her strategic acumen, active listening, and potent insights, experiencing increased clarity, self-acceptance, and the courage to pursue their purpose. Previously, she led high-functioning teams at WeWork and Hello Alfred, scaling the Real Estate team at WeWork from 12 to nearly 200 people globally in under three years. Dolores’ expertise spans corporate strategy, operations, B2B sales, and account management.
